T. Boone Pickens, Facebook Guy? ‘Pickens Plan’ Taps Social Networking

Forgot your username or password? News and notes from the attention economy. T. Boone Pickens, Facebook Guy? T. This morning, Mr. Pickens launched a publicity offensive for his “Pickens Plan,” a call to for energy independence that includes greater reliance on wind power. So far, the publicity has included traditional elements, such as a lengthy story in USA Today and an appearance on CNBC’s “Squawk Box” this morning. For starters, there’s a Facebook page where people can “become a fan” of Mr. Pickens (pictured above) and his exhortation to make energy independent a focus of national debate. There’s also a MySpace page and a YouTube channel. Networked out yet? There’s more. The Pickens Plan is setting up its own dedicated social network powered by Ning. Though it remains to be seen whether Mr. Pickens’ approach will attract droves of supporters, his initial efforts to attract attention on the Web are finding success. Earlier this morning, the Pickens Plan a...
Originally from: http://blogs.wsj.com/buzzwatch/2008/07/08/t-boone-pickens-facebook-guy-pickens-plan-taps-social-networking/?mod=googlenews_wsj

8.7.08 18:14

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